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NAD Eyes Up Second Mascara Ad

This time, P&G is asked to discontinue use of artificial enhancements.

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By: TOM BRANNA

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The National Advertising Division (NAD) has determined that Procter & Gamble Company could support express claims for the company’s Covergirl “Clump Crusher” mascara. However, NAD recommended that P&G either discontinue the use of artificial lash enhancements in images used in mascara advertisements that make quantified performance claims or alert consumers – in the main message of the ad – that the images depict the volume achieved when CC Mascara is used together with lash inserts.  ...

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